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Every one says starting a new business is easy but surviving is difficult. The truly dedicated entrepreneurs don t leave anything to chance. Understanding the reasons for failure is as important as knowledge about tools of success. Broadly main reasons of failures of new business ventures are confined to following facts:

1.Lack of clients or customers 2.Lack of Marketing Skills. 3 Excessive spending on non-essential like pretentious premises and furniture, new cars, overly fancy stationery, too many employees. 4 Lack of business and technical knowledge. 5.Inadequate controls on profits & costs, and 6. Shortage of finances.

All other reasons for failures can become less significant if you have a highly potential customer arena to work upon. Here 'Clients and profits' technique plays a pivotal role. Clients and profits is a technique in marketing of any business that helps in its multifaceted growth. Simply speaking profits growth is in direct proportion to conversion rate of prospective customers to clients for the business. Clients and profits technique is a method directed to satisfy the customer needs to boost turnover and thereby profits.

There are four basic ingredients of clients and profits technique for boosting turnover for any business:

1.Identification of niche market(s) for launch of the product or services

2. Understanding the areas of use, requirements and problems of the product or services with frequent interactions with prospective clients.

3. Finding few trusted customers to try product or services to be launched and study their reactions. These are sample customers.

4. Launch the product/services if reaction in step 3 above is positive otherwise withdraw from market to try elsewhere.

The real approach in clients and profits technique starts only on identification of market using the four steps stated above. Successful marketing strategy is one whereby the customer remain satisfied and keep recommending other to use products/services. Clients and profits technique understand existing customers as part of the total marketing strategy. Every day we come across marketing advertisement using customers as tools to bring in more clients. Incentives of various types are provided so that existing customers are induced to bring in their fellow beings to the fold of existing data of clients. Clients and profits strategy recommends efficient 'after sale service' because its plays an important role in profit growth. The complaints of customers need to attended on priority basis because existing customers are tools of the clients and profits technique. Satisfied clients are unemployed sales mangers of the business organisation. Accordingly not only this technique provide a method to reduce costs but helps in increasing profits through these unemployed sales mangers.

Article Published: Tuesday 23rd January 2007