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30 ways to increase profits today. Below are great ways to bring in more customers, grow your business and increase profits.

The following are 30 things you need to focus to help you pinpoint where your business is doing well and where you can take action to increase profits.

Each question you answer no to probably means you are losing out on money. Don't be deflated if you do answer no. Feel motivated to do something and increase profits quickly.

1. Does all your promotional literature, websites, letters etc communicate the benefits of your product or service?
2. Test out PR to attract new customers, but remember to accurately measure the results!
3. Can you name three things that set you apart from the competition?
4. Do you advertise where your competitors do?
5. Have you tried pay per click search engine advertising? You can increase profits whilst you sleep.
6. Does your website offer something to visitors in exchange for their contact details?
7. Increase profits quickly by testing Telemarketing to attract new customers? Remember to accurately measure the results!
8. Direct Mail can attract new customers? Remember to accurately measure the results!
9. Are your ads powerful direct response ads that make the reader want to contact you or are they run-of-the-mill like all the competition? This is a great way to increase profits.
10. When speaking to potential new customers, do you use words that set you apart from the competition and capture the customer's attention?
11. Have you tried Internet Advertising?
12. Do you send regular email communications to your customers and prospective customers?
13. Are your key team members spending enough time learning leading edge skills?
14. Do you have an lead generation process in place?
15. Is their ongoing communication with your qualified leads consisting of phone calls, letters, emails etc?
16. Use testimonials from your best customers to make you look good
17. Did you know there are many ways of obtaining referrals?
18. Do you have a referrals systems in place?
19. Are your email newsletters personalised?
20. Make sure you know how to write a press release properly.
21. Are you taking care of your current customers?
22. Your clients birthdays are the most important piece of marketing information there is – ! Inrease profits whilst being nice.
23. Do your team know the best way to sell is to ask questions?
24. Make sure to rent or purchase mailing lists of your target customers?
25. Do you know you should be using six to ten ways to market?
26. Do you know it's important to include a PS in all of your sales letters?
27. Do you frequent re-communicate to your current customers to ensure they know what you have to offer?
28. Did you know you'd be very wealthy if you used ten ways to market your business?
29. Did you know you can increase response rates by 100 – 1000% by following up a mailshot with a phone call, which will lead to increase profits
30. Do you realise that your competitors probably answered no to even more questions than you did and they haven't increase profits

And one final tip to increase profits - DO IT NOW

Article Published: Tuesday 23rd January 2007