Sales Training
The PRODUCT that was looked for by the consumer
goods was the product that could give customer value that was high.So the product must be able to give big added value compared to his competitor's product for his consumer.The cheap price always was not able to give added value for the consumer
goods because the cheaper price could be caused by the quality of the product and the lower service, so as thought that was received by the consumer was lower.One of the long-term strategies that could give big added value for his consumer
goods was through differentiation.The differentiation strategy was the strategy by giving the difference that was significant to the product that was produced compared with the competitor's product.There were several factors that could be made the foundation of product differentiation, including being: First, deferensiasi the core product that is deferensiasi from main benefits that were given the product to satisfy the requirement for the consumer.This core product was related to the function of the foundation of the product, and the quality of the product.The consumer will give the value to the product that was consumed by him through the assessment from the benefit of the core product.For example for the television product, the requirement for the consumer
goods initially indeed will be satisfied by the function of the foundation of this product that is gave tampilan the picture and the voice in a first-rate manner.The quality of the product was good for the quality of the raw material, or the quality output will influence the value of the product in the eyes of the consumer
goods.By giving the function of the foundation that was supported by the quality of the product and output that was high will become main differentiation from this product.The consumer will look for the product with superiority differentiation from this core product, in view of the fact that the product became higher he thought compared with the competitor's available product in the market.Secondly, deferensiasi the additional product that is deferensiasi through giving of the benefit of the addition from the product to the consumer
goods outside the core product.The further benefit that can be felt by the consumer
goods from the example of the television product was fitur other like to listen to radio, the connection with home theater to increase the quality of the voice, the connection with DVD player, to put on the film or music, the connection with play station as well as other illustrated information.
Article Published: Tuesday 11th December 2007
