Advertising

Pop Up AdvertisingProducts Relating to 'Pop Up Advertising'

What is Pop Up Advertising?

Pop Up Advertising is the use of a pop-up window on a website to advertise a product or a service online. It is very common to promote a free email newsletter or a free e-book subscription through this pop up advertising technique.

Site owners' goal is to capture as many online visitors contact information as possible. Usually, this pop up form or window happens on the entry or exit pages. Sometimes, the site owners will implement this pop up display window on every page to maximize the number of client leads going through their website. This creates a Love-and-Hate relationship for pop up advertising technique.

Basically, there are six types of pop up ads:

• Instant static pop up window: shows up an online form or ad banner on top of your browser
• Instant static pop under window: shows up an online form or ad banner under your current Internet browser
• Delay static pop up window: shows up an online form or ad banner with a few seconds delay after you visit a web page
• Delay static pop under window: shows up an online form or ad banner with a few seconds delay under your current Internet browser
• Dynamic pop up advertising : shows a dynamic flash presentation once you enter a web page -- may open and close automatically by itself
• Multimedia pop up advertising : shows a multimedia streaming video with audio and visual ,as well as a key marketing message at the end -- may require a high bandwidth for continuous video streaming

Pop Up Advertising – Challenge

The biggest challenge for pop up displays is its annoying attitude. Because most of the static pop-up advertising windows will not go away till the online visitors close them, many people do hate pop up advertising . In an online poll on Znet in 2004, 95% of the web users had a very negative experience for pop up advertising . Also, as many as 69% of the web users used a pop up blockers to screen out all pop up ads. Excessive use of pop up ads would only kill your company brand image and destroy customer confidence.

Pop Up Advertising – Digital Evolution

After years of pop up advertising evolution, the advertising industry is moving towards more dynamic ad banners and streaming video ads. Dynamic flash banners are simple and affordable. However, streaming video ads may cost more time and money to design, produce and deliver. So at the moment, only large companies can afford streaming video ads with quality audio and visual presentation.

Pop Up Advertising for Small Business

Small business owners should not be disappointed though. You may improvise by using web-based presentation tools to design and set up streaming video ads online. Some Internet Services Providers (ISPs) will include all backend web presentation tools in your website hosting package. You can set up your web presentations in minutes, like web pages with pictures, sounds, and custom text for a fixed low monthly fee ranged from $20 to $50. Although these web presentations do not provide banner advertising , they give a nice smooth presentation flow. Online visitors can have the choice of jumping from one section to the next as they wish.

After all, pop up advertising is not going away. It is just evolving to a more sophisticated and digitally integrated web presentation to capture eyeballs online. Online users will still have short attention span for 3 to 10 seconds on each web page. The Love-and-Hate relationship with pop up advertising will continue till all site owners understand that – you cannot force people to view or do something that they don't like to do.

Site owners need to provide choices for online users to click and choose what they want to listen and see online. Giving options for users to turn on and off or customize pages will help to improve our digital environment to be a friendly place on earth.

Dr. Vi is an e-business and marketing consultant at Global Marketing Communications Network, Inc. (GLOBAL MCN). Our mission is to promote positive social, economic and cultural changes around the globe through effective marketing communications system. Our value is bridging the gap through value, trust and quality in both digital and real space.

Visit www.globalmcn.com or email: dr.vi[at]globalmcn.com

Article Published: Thursday 24th May 2007