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How to Create Effective Advertising Campaign Online

Many small business owners understand the term "sales" or "advertising", but not so much about "marketing". The difference among these terms is the scope and purpose.

Sales is the direct measure of how much revenue coming in for a product or services. Advertising is about communicating the key marketing message to target audience through effective advertising channels. Marketing is about designing the overall marketing strategy with four Ps -- Product, Price, Promotion and Place (or Distribution).

Creating an effective advertising campaign involves many components: idea, concept, design, production and delivery. The goal is to AIDA: increasing awareness, stimulating interest, creating desire, and asking for action. The action can be buying your product or signing up a subscription.

When you are advertising online, there are three cost-effective advertising or marketing strategies that you should consider:

Affiliate Marketing Strategy

Affiliate marketing is powerful like word-of-mouth advertising. Set up an affiliate program is easy with many web tools available these days. Have anyone to refer you sales online. Provide these affiliate members with all the web tools, from banner, email text, flyer, brochure ready to go. Give them cash and bonus incentives to drive sales referral.

Barter Marketing Strategy

Barter or trade marketing is often used among B2B commerce. Many companies trade idle or unused products for what they need. Minimize cash spending. Improve cash flows. Increase sales revenues. Expand to new markets. Barter your products for effective advertisements or ad space in newspaper, magazine and other media. Barter networks are available around the world. Search online and join one to take advantage of all the benefits of barter exchange in US, Canada and around the world.

Joint Venture Marketing Strategy

Joint venture marketing is the most creative and flexible type of advertising strategy. Partner with your suppliers or even clients. Send them an effective advertising copy with a Call-to-Action sales offer. Pay your partners well with a pre-negotiated revenue sharing plan. Trust your marketing partners and honor the relationship.

In conclusion, all effective print, online, radio advertising or marketing campaigns must yield high return with little or no marketing cost. Learn how to leverage time, money and relationship to achieve effective advertising in your business.

Dr. Vi is an e-business and marketing consultant at Global Marketing Communications Network, Inc. (GLOBAL MCN). Our mission is to promote positive social, economic and cultural changes around the globe through effective marketing communications system. Our value is bridging the gap through value, trust and quality in both digital and real space. Dr. Vi helps small business, large corporation, and non-profit organization to grow through systematic e-business processes and creative marketing strategies.

Email dr.vi[at]globalmcn.com to set up your Joint Venture Marketing Program today.

Article Published: Friday 25th May 2007