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How to Create CD Business Cards

CD business cards are getting popular. It's small. It's compact. It can hold a lot of graphics, video and text in a disc. Following is a quick guide to help you to make the most of your next CD business cards:

1. Purpose

Ask yourself why you want to make CD business cards.

• marketing -- showcase a new product or service to buyers
• financing -- present business and investment opportunities to investors
• training -- provide comprehensive training information to training participants
• special events -- provide a value-added service for trade show, conference, meeting, seminars attendants
• networking -- provide a contact base or a company directory to members or clients

2. Goals

Ask yourself what is the goal of your new CD business cards

• drive site traffic to your website
• get client leads to email for more information
• have potential clients to call for an order
• have customers fax in their order form
• increase sales revenues for a specific product line or service
• buy more of a high-margin product or service
• buy more frequently with an auto signup system
• build relationship with customers, employees, and partners

3. Branding

Integrate your company brand image with your CD business cards

• logo
• color
• font style
• pictures
• presentations
• videos
• voice over

4. Content

Organize your content by topic or event

• company overview
• business opportunities
• products
• services
• markets
• sales promotion
• training courses
• trade show, conference and meetings

5. Design & Production

Send it to a design or media production company to integrate all video, audio, graphics, and texts together

• arrange the order from the entry page to the exit page
• start with a navigation menu
• end with contact information and a referral link back to website
• have quality control to double check all pages and links

6. Duplication

Send the finished work to a CD duplication shop to copy

• copy content onto the CD by volume
• cut into custom shape
• label on all CDs
• package into a clear plastic bag or case in all sizes and colors

7. Distribution

Decide how you distribute all cd business cards out to target audience

• mail it out to your subscribers, members, clients, employees, and partners. It will be a fast distribution, but it will cost money to mail.
• giveaway at promotional events or trade shows. It will be a slow process, but it will cost you nothing more to just hand it out.

8. Tracking Results

Track results for data analysis and new business insight

• monitor incoming orders through website, phone or fax
• measure number of transactions, sales volume and profit margin

For a successful CD business cards project, you just need to be organized throughout and persistent in tracking results. At the end, getting results show that your CD business cards are really working for your business.

Dr. Vi is an e-business and marketing consultant at Global Marketing Communications Network, Inc. (GLOBAL MCN). Our mission is to promote positive social, economic and cultural changes around the globe through effective marketing communications system. Our value is bridging the gap through value, trust and quality in both digital and real space.

Email dr.vi[at]globalmcn.com to schedule for a FREE 30-minute eConsulting session online

Article Published: Friday 25th May 2007